Localization News 12/06/2025: Microsoft, Boostlingo, Phrase, Nimdzi, Welocalize, 1-StopAsia, Acclaro, Slator,




Welcome to 'Localization News You can Use', Your Daily Dose of Localization Know‑How for June 12, 2025.

Today’s roundup is dominated by advancements in AI and strategic partnerships shaping the future of global content. We begin with a significant development from Microsoft, which has introduced a new model named Phi-Omni ST. This is a compact yet powerful AI model, with only 343 million parameters, designed for high-quality, real-time speech translation. It's capable of handling both simultaneous speech-to-speech and speech-to-text translation, a development aimed at making live translation more accessible and efficient across various devices.

In the interpreting space, Boostlingo has announced what it calls the first-of-its-kind AI transcription service specifically for interpreted calls. This new feature provides complete transcripts for both the source and target languages during an interpreting session, a tool intended to enhance accuracy, compliance, and post-call analysis for users of their platform.

Continuing with AI's practical applications, Welocalize has highlighted its AI-driven strategies for scaling e-learning content localization. The company is focusing on leveraging artificial intelligence to manage the growing volume and complexity of training materials, ensuring they can be adapted for global audiences more efficiently. In a similar vein, the company Cavya has launched new AI-powered tools designed to automate the creation of glossaries and style guides, tackling a traditionally time-intensive aspect of localization project setup.

The increasing integration of AI into our workflows is also changing how talent is evaluated. Opptly has rolled out a new AI certification program for the hiring industry. This initiative aims to provide a standardized way to verify AI proficiency among job candidates, a skill that is becoming increasingly critical for roles within the localization sector.

Discussions around AI's impact on quality and human expertise were central to the recent TAUS Quality AI event, where industry leaders gathered to discuss the evolution of quality evaluation in an AI-first era, reinforcing the continued importance of the "human-in-the-loop" model. This sentiment is echoed in recent industry analysis. A Slator report indicates that despite widespread AI adoption, many seasoned linguists still recommend translation as a viable and rewarding career path. The reasoning points to the evolution of linguist roles towards post-editing, cultural consulting, and handling specialized content where human nuance remains irreplaceable. Another report explores how interpreters are currently using AI, not as a replacement, but as a support tool for tasks like preparation, terminology research, and administrative efficiency.

Turning to industry growth and collaboration, the 2025 Nimdzi 100 list of the top language service providers has been released, offering its annual snapshot of the language industry's key players and market performance. On the partnership front, a significant collaboration has been announced between Phrase, Acclaro, Sanity, and Braze. This alliance aims to deliver what they term "quadratic localization," a model focused on deeply integrating localization into the entire customer experience and content creation lifecycle, from the content management system to marketing automation platforms. This approach is aligned with thought leadership from figures like Stefan Huyghe, who emphasize the need for a "localization-first" mindset in product development and content strategy for achieving true global reach.

In corporate news, 1-StopAsia has announced an upcoming leadership transition. Don Shin will be stepping down from his role as CEO, with a new leadership team set to guide the company forward.

Finally, the value of in-person connection and knowledge sharing continues to be a priority. Acolad is preparing to host its Tech Talks in Amstelveen, providing a forum for technology-focused discussions. This highlights a broader trend seen in smaller, community-driven events as well, such as a recent localization professionals' brunch in Paris shared by Elena Murgolo. As emphasized by industry professionals like Dorota Pawlak, these networking opportunities are invaluable for sharing insights and advancing localization maturity across the industry.

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