Localization News 13/08/2025: Women in Localization, TransPerfect, DeepL, Smartling, Nimdzi, Boostlingo, AMN Healthcare, Lokalise...


Welcome to the LOCANUCU blog, your destination for localization news you can actually use. In a rapidly changing industry, staying informed is key to staying ahead. Today's roundup for August 13, 2025, covers major developments from industry leaders and community events. We'll explore TransPerfect's new legal tech recognition, Smartling's guidance on AI implementation, Boostlingo's impressive growth, and what's on the agenda for Women in Localization at LocWorld54.

Today, we look at the agenda for Women in Localization at the upcoming LocWorld54 conference in Monterey. The organization will be hosting a panel discussion focused on global leadership and cultural fluency, aiming to provide attendees with strategies for navigating the complexities of international business. The session intends to highlight how understanding cultural nuances is critical for effective leadership in the localization industry.

In legal technology, TransPerfect Legal has earned recognition from Relativity for its expertise in three specific areas: AI-Assisted Review, Data Migration, and Data Staging. This acknowledgment underscores the company's capabilities in managing complex legal data workflows and leveraging artificial intelligence within e-discovery processes.

Turning to industry talent, DeepL has featured a profile of Emiliia Kibenko, a Software Engineer on their iOS team. Her work focuses on enhancing the user experience for Apple device users, contributing to the development and refinement of one of the key platforms for the machine translation provider.

On the subject of leadership, Smartling's CEO, Bryan Murphy, recently appeared on the 'Not Another CEO Podcast'. During the conversation, he discussed his leadership philosophies and the strategies that guide the company, offering insights into managing a technology firm within the fast-paced translation and localization sector.

For those considering how to implement AI, Smartling has also published guidance on where to begin with AI translation. Their approach emphasizes starting with a clear strategy, identifying the right content types for AI, and integrating the technology thoughtfully into existing workflows to maximize benefits while maintaining quality.

From Lokalise, a recent podcast episode provides a product leader's guide to moving beyond AI hype. The discussion focuses on practical applications and tangible value, advising leaders on how to critically assess AI solutions and implement those that genuinely enhance product internationalization and user experience, rather than adopting technology for its own sake.

Industry research firm Nimdzi has shared an analysis of different localization operating models. The overview contrasts centralized, decentralized, and distributed team structures, outlining the distinct advantages and challenges of each. This analysis serves as a framework for global companies to decide which model best aligns with their organizational structure and localization maturity.

In interpreting technology, Boostlingo has announced its inclusion on the 2025 Inc. 5000 list, which ranks the fastest-growing private companies in America. This placement reflects the company's significant growth and expanding footprint in the language services and technology market.

Looking at financial performance, AMN Healthcare reported solid results for its language services division in the second quarter of 2025. The company noted steady demand for its services, navigating broader macroeconomic pressures effectively and showing resilience in the healthcare language sector.

Technologist Konstantin Wetzel published an article on the concept of Polyphonic Mind and the role of multilingual knowledge graphs. The piece explores how these sophisticated data structures could represent the future of language technology, enabling more nuanced, context-aware, and interconnected AI systems that better understand information across different languages.

Discussion in the community has been sparked by a post from Jens A. Heinrichs, who shared his early impressions on the speculative concept of a "ChatGPT-5". His thoughts touch on the potential trajectory of large language models and the evolving capabilities that could further impact content creation and translation workflows.

Looking ahead, Diego Cresceri has announced the upcoming Translation and Employment Forum, TEF2025. The event is designed to connect language students and recent graduates with companies in the translation industry, fostering new talent and creating opportunities for the next generation of localization professionals.

Finally, the European Commission continues its work on digital and language policies. Recent communications reiterate its commitment to fostering a multilingual digital single market, emphasizing the importance of language technologies in ensuring all EU citizens can access information and services in their native language. This ongoing initiative highlights the strategic importance of language diversity at the policy level.

That's a wrap on today's key developments. We've seen how companies like TransPerfect and Boostlingo are achieving new milestones, while leaders from Smartling and Lokalise offer practical advice on navigating AI. Events like LocWorld54 and TEF2025 continue to shape the community, and high-level discussions around multilingual knowledge graphs and EU policy point toward the future. At LOCANUCU, we believe this knowledge is your key to going global. Check back for more actionable insights to help you thrive.

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