Friday, February 13, 2026 | Localization News You Can Use
Industry
News
German voice actors in conflict with Netflix over AI dubbing terms
Tension is rising between German voice actors and Netflix regarding the use of AI dubbing technologies. This situation highlights the ongoing friction between efficiency-driven automation and the rights of creative professionals.
Technology
News
New developments in prompt-based control for enterprise speech-to-text
New capabilities in prompt-based control for enterprise speech-to-text are emerging. This gives users more granular command over transcription outputs, improving accuracy and customization.
Recognition
News
Microsoft announces the winners of the Lingua awards
Microsoft has announced its Lingua awardees, recognizing excellence within their partner ecosystem. The awards highlight strategic partnerships driving platform success.
Product
News
Strava partners with Crowdin to streamline app localization
Strava has officially integrated with Crowdin to streamline their localization workflows. This move underscores the importance of agile localization in maintaining global consumer apps.
Market
News
RWS, Appen, and Lionbridge see growth in Voice AI sector
Reports indicate substantial growth in the Language Technology Provider sector, specifically regarding Voice AI. Major players like RWS, Appen, and Lionbridge are showing increased activity in this vertical.
Policy
News
France National Tech Lab initiates new AI translation prompts
The France National Tech Lab is prompting new initiatives in AI translation. This signals increased government interest in language sovereignty and technology development.
Research
News
New standards for evaluating Text-to-Speech for real-world deployment
The evaluation of Text-to-Speech systems for real-world deployment is becoming a critical focus area. This ensures that synthetic voices meet rigorous quality standards before hitting the market.
Industry
News
Diuna AI expands its language service offerings
Diuna AI is actively expanding its language services portfolio. The move reflects the broader trend of AI companies diversifying their service offerings.
Events
News
Argos Multilingual and Lokalise host 'Inside Global Minds' in LA
Argos Multilingual and Lokalise recently gathered industry minds in Los Angeles for an 'Inside Global Minds' event. The gathering fostered collaboration and knowledge sharing among industry leaders.
Product
News
Translayte launches Cipher, a secure AI document translation platform
Translayte has unveiled 'Cipher,' a new AI document translation platform. The tool specifically prioritizes security and data preservation for sensitive content.
Culture
News
Analysis of Bad Bunny's Super Bowl strategy through a translation lens
Translators are analyzing Bad Bunny’s Super Bowl strategy, noting how he effectively refused to compromise his cultural identity. It proves that localization is as much about stance as it is about language.
Community
News
Jean-Francois Richard discusses AI transformation at ATSSC
Jean-Francois Richard is discussing the AI transformation activity happening at ATSSC. The insights highlight the practical shifts occurring within organizations adopting AI.
Community
News
Pilve provides a reality check on the state of UI translation
Pilve is offering a necessary reality check concerning UI translation. She reminds the industry that despite automation, context remains king for user interface quality.
Community
News
Kelsey Frick reflects on the translation industry starting to adapt
Kelsey Frick observes that the translation industry is finally starting to adapt to new realities. The conversation suggests a shift from resistance to integration of new workflows.
Community
News
Discussions on EU languages focusing on Spanish and Portuguese
There is a vibrant discussion on European languages, specifically involving Spanish and Portuguese. The conversation touches on the nuances and demands of these major language markets.
Operations
News
Why professional Desktop Publishing is still vital in translation workflows
Despite automation, translation workflows still strictly require professional Desktop Publishing (DTP). Experts argue this step is essential to ensure the final product is visually polished and accurate.
Market
News
Analysis on why e-commerce brands lose sales without localization
Experts highlight that brands are actively losing sales by failing to localize their content. Without a localized strategy, customer conversion rates drop significantly.
Market
News
Ad Astra guide on fixing sales losses due to poor localization
Ad Astra has released insights on how to fix revenue leakage caused by poor localization. The guide provides practical steps for e-commerce brands to improve global engagement.
Events
News
Highlights from the ElevenLabs Summit in London
ElevenLabs recently held their summit in London. This event further cemented the industry's obsession with audio synthesis and showcased their latest voice innovations.
Technology
News
Future Group launches four AI language technologies in Egypt
Future Group has launched four new AI language technologies at the 'AI Everything MEA' event in Egypt. They aim to redefine how multilingual content is handled at scale in the region.
Community
News
Josef Kubovsky argues that skills matter more in the current landscape
Josef Kubovsky makes a compelling case that in this new era, skills matter more than ever. The focus is shifting from pure tool proficiency to strategic competence.
Industry
News
1StopAsia launches a new production-first brand and platform
1StopAsia is launching a new production-first brand and platform. The initiative is designed to optimize their service delivery and streamline Asian language production.
Community
News
Bruna Beatriz Gabriel reflects on what is left for humans in translation
Bruna Beatriz Gabriel poses the philosophical question: "When it's all said and done, what is left for us?" She hints at the enduring importance of the human value add in language services.
AI
News
Dorota Pawlak notes that AI practice hasn't caught up to its potential
Dorota Pawlak argues that while the potential for AI is evident, the actual practice hasn't quite caught up yet. Implementation lags behind the theoretical capabilities of the tech.
Community
News
Ahmed Goneim discusses the current state of freelance translation
Ahmed Goneim shares insights on the state of freelance translation. The discussion covers the challenges and opportunities facing individual practitioners today.
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