Localization News 13/02/2026: Netflix, RWS, Appen, Lionbridge, Microsoft

Localization News You Can Use - Feb 13, 2026
Friday, February 13, 2026 | Localization News You Can Use

Industry

News

German voice actors in conflict with Netflix over AI dubbing terms

Tension is rising between German voice actors and Netflix regarding the use of AI dubbing technologies. This situation highlights the ongoing friction between efficiency-driven automation and the rights of creative professionals.

Technology

News

New developments in prompt-based control for enterprise speech-to-text

New capabilities in prompt-based control for enterprise speech-to-text are emerging. This gives users more granular command over transcription outputs, improving accuracy and customization.

Recognition

News

Microsoft announces the winners of the Lingua awards

Microsoft has announced its Lingua awardees, recognizing excellence within their partner ecosystem. The awards highlight strategic partnerships driving platform success.

Product

News

Strava partners with Crowdin to streamline app localization

Strava has officially integrated with Crowdin to streamline their localization workflows. This move underscores the importance of agile localization in maintaining global consumer apps.

Market

News

RWS, Appen, and Lionbridge see growth in Voice AI sector

Reports indicate substantial growth in the Language Technology Provider sector, specifically regarding Voice AI. Major players like RWS, Appen, and Lionbridge are showing increased activity in this vertical.

Policy

News

France National Tech Lab initiates new AI translation prompts

The France National Tech Lab is prompting new initiatives in AI translation. This signals increased government interest in language sovereignty and technology development.

Research

News

New standards for evaluating Text-to-Speech for real-world deployment

The evaluation of Text-to-Speech systems for real-world deployment is becoming a critical focus area. This ensures that synthetic voices meet rigorous quality standards before hitting the market.

Industry

News

Diuna AI expands its language service offerings

Diuna AI is actively expanding its language services portfolio. The move reflects the broader trend of AI companies diversifying their service offerings.

Events

News

Argos Multilingual and Lokalise host 'Inside Global Minds' in LA

Argos Multilingual and Lokalise recently gathered industry minds in Los Angeles for an 'Inside Global Minds' event. The gathering fostered collaboration and knowledge sharing among industry leaders.

Product

News

Translayte launches Cipher, a secure AI document translation platform

Translayte has unveiled 'Cipher,' a new AI document translation platform. The tool specifically prioritizes security and data preservation for sensitive content.

Culture

News

Analysis of Bad Bunny's Super Bowl strategy through a translation lens

Translators are analyzing Bad Bunny’s Super Bowl strategy, noting how he effectively refused to compromise his cultural identity. It proves that localization is as much about stance as it is about language.

Community

News

Jean-Francois Richard discusses AI transformation at ATSSC

Jean-Francois Richard is discussing the AI transformation activity happening at ATSSC. The insights highlight the practical shifts occurring within organizations adopting AI.

Community

News

Pilve provides a reality check on the state of UI translation

Pilve is offering a necessary reality check concerning UI translation. She reminds the industry that despite automation, context remains king for user interface quality.

Community

News

Kelsey Frick reflects on the translation industry starting to adapt

Kelsey Frick observes that the translation industry is finally starting to adapt to new realities. The conversation suggests a shift from resistance to integration of new workflows.

Community

News

Discussions on EU languages focusing on Spanish and Portuguese

There is a vibrant discussion on European languages, specifically involving Spanish and Portuguese. The conversation touches on the nuances and demands of these major language markets.

Operations

News

Why professional Desktop Publishing is still vital in translation workflows

Despite automation, translation workflows still strictly require professional Desktop Publishing (DTP). Experts argue this step is essential to ensure the final product is visually polished and accurate.

Market

News

Analysis on why e-commerce brands lose sales without localization

Experts highlight that brands are actively losing sales by failing to localize their content. Without a localized strategy, customer conversion rates drop significantly.

Market

News

Ad Astra guide on fixing sales losses due to poor localization

Ad Astra has released insights on how to fix revenue leakage caused by poor localization. The guide provides practical steps for e-commerce brands to improve global engagement.

Events

News

Highlights from the ElevenLabs Summit in London

ElevenLabs recently held their summit in London. This event further cemented the industry's obsession with audio synthesis and showcased their latest voice innovations.

Technology

News

Future Group launches four AI language technologies in Egypt

Future Group has launched four new AI language technologies at the 'AI Everything MEA' event in Egypt. They aim to redefine how multilingual content is handled at scale in the region.

Community

News

Josef Kubovsky argues that skills matter more in the current landscape

Josef Kubovsky makes a compelling case that in this new era, skills matter more than ever. The focus is shifting from pure tool proficiency to strategic competence.

Industry

News

1StopAsia launches a new production-first brand and platform

1StopAsia is launching a new production-first brand and platform. The initiative is designed to optimize their service delivery and streamline Asian language production.

Community

News

Bruna Beatriz Gabriel reflects on what is left for humans in translation

Bruna Beatriz Gabriel poses the philosophical question: "When it's all said and done, what is left for us?" She hints at the enduring importance of the human value add in language services.

AI

News

Dorota Pawlak notes that AI practice hasn't caught up to its potential

Dorota Pawlak argues that while the potential for AI is evident, the actual practice hasn't quite caught up yet. Implementation lags behind the theoretical capabilities of the tech.

Community

News

Ahmed Goneim discusses the current state of freelance translation

Ahmed Goneim shares insights on the state of freelance translation. The discussion covers the challenges and opportunities facing individual practitioners today.
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